Apple unveiled its latest additions to the iPhone lineup, the iPhone 15 Pro and iPhone 15 Pro Max, introducing an innovative titanium frame for the first time. To showcase this groundbreaking feature, Apple has released a promotional video on its YouTube channel.
The video, aptly titled “Titanium,” begins with a raw piece of titanium descending from space, gradually transforming into the sleek frame that graces the iPhone 15 Pro. The ad concludes with the tagline, “From the outer reaches of the cosmos to the palm of your hand,” offering viewers a close-up glimpse of the cutting-edge iPhone.
The video description reads, “Strength meets lightness. Presenting the all-new titanium iPhone 15 Pro. Boasting unparalleled gaming performance with the A17 Pro chip, an enhanced and versatile Pro camera system, and an aerospace-grade titanium design. The iPhone 15 Pro and iPhone 15 Pro Max represent our lightest and most potent Pro models to date.”
Unsurprisingly, Apple is keen to showcase its pioneering use of titanium in the iPhone, with most marketing materials prominently featuring the word “Titanium” alongside the device. Apple clarifies that the iPhone 15 Pro employs aerospace-quality titanium to ensure both durability and reduced weight.
The use of an industry-leading thermo-mechanical process results in titanium bands enveloping a new substructure constructed from 100% recycled aluminum. This method creates an incredibly sturdy bond between the two metals through solid-state diffusion. The aluminum frame aids in thermal dissipation and facilitates easy replacement of the rear glass.
Furthermore, the iPhone 15 Pro and iPhone 15 Pro Max introduce a host of exciting features, including a new Action button, the highly efficient A17 Pro chip, enhanced cameras with 5x optical zoom on the Pro Max model, USB-C compatibility, and more. Pre-orders for the iPhone 15 Pro will commence this Friday, with the devices hitting stores on September 22.
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